Sant Antoni de Portmany: A place to celebrate

Sant Antoni de Portmany (Ibiza) is often reduced to its club scene, but this campaign explores everything that exists beyond that image. 

Through a calm and thoughtful approach, the campaign focuses on the landscape, the light, everyday life and the local identity of the town, portraying a more intimate and multifaceted Sant Antoni. 

At Niu Studio, we led the art direction and design of the campaign, supporting a narrative that invites audiences to rediscover the destination from a broader, more contemporary perspective.

Credits
Direction: Paula Piqueres 
Creative direction and copy: Inés Masip 
Art direction and design: Niu Studio 
Camera operators: Pablo Serrano, Jorge Benavent and Paula Piqueres 
Drone: Jordi Albiol Photography: Adrián Morote 
Production: Fran Domingo, Paloma Tur and Laura Beltrán